Our Frequently Asked Questions
Have questions about New Wave, our services, or how we operate? We’ve compiled answers to some of the most common inquiries we receive. Our goal is to provide clarity and help you understand how we can partner to achieve your objectives. If your question isn’t addressed here, please don’t hesitate to reach out to our team directly.
Our Expert Answers
Websites & Apps
Does New Wave work with international clients or only Saudi-based companies?
We proudly serve both local Saudi Arabian entities and international clients. Our established offices in Saudi Arabia, Egypt, Qatar, and the United States, combined with our extensive network of international partners, make us uniquely equipped to manage events and PR for global brands entering or operating in the Saudi market, as well as for KSA-based companies with regional or international ambitions.
What types of events and PR services does New Wave specialize in?
New Wave offers a comprehensive suite of services. For events, we specialize in corporate conferences and summits, exhibitions and trade shows, immersive 360° photo/video experiences, cutting-edge VR/AR activations, product launches, and large-scale cultural initiatives. In public relations, we provide strategic media consultations, media relations, crisis communications, PR event management, and influencer engagement. We tailor our solutions to meet diverse client needs, from multinational corporations to government entities and innovative local businesses.
How does New Wave integrate advanced technologies like VR, AR, and AI into its services?
Technology is central to the New Wave approach. We strategically integrate:
- Virtual Reality (VR) and Augmented Reality (AR) to create deeply immersive and interactive experiences for product demonstrations, virtual tours, training, and brand engagement.
- Artificial Intelligence (AI) for personalized attendee journeys, intelligent networking matchmaking, data-driven marketing, content recommendations, and operational efficiencies.
- 360° Immersive Capture for dynamic and highly shareable photo and video content that extends event reach and engagement.
- Advanced Audio-Visual (AV) and Production Technologies to ensure flawless technical execution and stunning sensory experiences. We believe these technologies are key to enhancing engagement, maximizing impact, improving efficiency, and providing measurable results.
How does New Wave's work align with and support Saudi Vision 2030?
New Wave is deeply committed to and actively supports Saudi Vision 2030 in multiple ways. Our work contributes to:
- Economic Diversification: By developing and managing world-class events that attract investment and boost sectors like tourism, entertainment, and technology.
- A Vibrant Society: By creating and supporting cultural, arts, and entertainment events that enhance the quality of life for citizens and residents.
- Technological Advancement: By pioneering the use of innovative event technologies, positioning Saudi Arabia as a leader in the digital and creative industries.
- Local Talent Development: By fostering and employing Saudi national talent within our team and through our initiatives.
What distinguishes New Wave from other event management and PR companies in Saudi Arabia?
New Wave's key differentiators include:
- Integrated Local Expertise & International Standards: A seamless blend of deep understanding of the Saudi market with global best practices.
- Pioneering Technology Integration: Our proactive and expert use of VR, AR, AI, and other cutting-edge event technologies.
- In-House Production Capabilities: Ensuring quality control, creative synergy, and cost-efficiency.
- Strategic PR & Marketing Integration: A holistic approach where PR and marketing amplify event success and brand messaging.
- Unwavering Commitment to Vision 2030: A genuine dedication to contributing to the Kingdom's transformative goals.
- Creative Excellence & Client Success Focus: A passion for innovation and a relentless drive to deliver outstanding, measurable results.
Frequently Asked Questions
Purchases & Projects
Can New Wave provide services for events or PR campaigns outside of Saudi Arabia?
Absolutely. With our international office network (Egypt, Qatar, USA) and strong global partnerships, New Wave is well-positioned to design, manage, and support events and public relations activities in key markets across the MENA region and in other international locations.
How does New Wave measure the success and ROI of an event or PR campaign?
We employ a comprehensive approach to measurement, tailored to the specific goals of each project. Metrics can include:
- Quantitative Data: Attendee numbers, ticket sales, leads generated, website traffic, social media engagement rates (likes, shares, comments), reach and impressions, media mentions, advertising value equivalency (AVE), and conversion rates.
- Qualitative Data: Attendee feedback surveys, sentiment analysis of media and social coverage, stakeholder interviews, and brand perception shifts.
- ROI Analysis: Where applicable, we work to link PR and event outcomes directly to business objectives like sales increases or market share growth.
What is the typical process for engaging New Wave for an event or PR project?
Our engagement process is collaborative and client-focused. It typically begins with an initial consultation to thoroughly understand your vision, objectives, target audience, and budget. Following this, we develop a tailored proposal outlining our strategic approach and recommended solutions. Once engaged, our work process generally follows four key stages:
- Gather The Idea (Discovery & Briefing)
- Create Modules (Strategic & Creative Development)
- Integrate & Execute (Planning & On-Ground Management)
- Deliver (Execution, Analysis & Reporting). (This refers to our "Our Process" page for more detail).
What is the lead time typically required to plan a major event or PR campaign?
Lead time can vary significantly based on the scale, complexity, and nature of the event or campaign. For large-scale conferences or intricate tech-driven activations, we recommend initiating discussions at least 6-12 months in advance. For smaller events or more focused PR initiatives, a shorter lead time may be feasible. We encourage early consultation to allow for optimal planning and execution.
How does New Wave ensure sustainability in its event management practices?
Sustainability is an increasingly important consideration in our operations.1 We strive to incorporate eco-friendly practices by advising on sustainable venue choices, minimizing waste through digital solutions (e.g., paperless ticketing, event apps), promoting responsible sourcing of materials, and exploring carbon footprint reduction strategies, aligning with both global best practices and Saudi Arabia's Vision 2030 sustainability objectives.