As Saudi Arabia strides towards its Vision 2030 goals, sustainability has emerged as a critical pillar of national development, influencing every sector, including the rapidly expanding events industry.1 The global call for environmental responsibility is resonating strongly within the Kingdom, prompting a shift towards more eco-friendly and sustainable event management practices.5 This article explores the growing importance of sustainability in Saudi Arabia's event landscape, outlines practical eco-conscious strategies for event planners, and examines how these green initiatives align with the broader environmental objectives of Vision 2030, contributing to a greener future for the Kingdom.

Saudi Vision 2030 places a strong emphasis on environmental sustainability, aiming to reduce reliance on oil, invest in renewable energy, protect natural ecosystems, and improve the overall quality of life. The events industry, traditionally known for its potential environmental footprint (e.g., waste generation, energy consumption, travel emissions), is now under a spotlight to adopt greener practices.

• Government Initiatives & Support: The Saudi government is increasingly encouraging sustainable practices across all industries. While specific event-related green mandates are evolving, the overarching national direction towards sustainability provides a strong impetus for the events sector to innovate
• Growing Awareness: There's a rising consciousness among corporations, attendees, and the general public in Saudi Arabia regarding environmental issues. This translates into an expectation for events to be more responsible and eco-friendly.
• Economic Benefits: Sustainable practices can also lead to cost savings through reduced waste, lower energy consumption, and more efficient resource utilization

Event planners in KSA can implement a range of strategies to minimize their environmental impact:

• Sustainable Venue Selection:
  Prioritize venues with green certifications (e.g., LEED), those that utilize renewable energy sources, have efficient water management systems, or are easily accessible by public transport.
• Waste Reduction and Management:
  Go Paperless: Utilize digital invitations, event apps for agendas and information, QR codes for check-in, and digital signage to significantly reduce paper waste.
  Implement Comprehensive Recycling Programs: Clearly marked recycling bins for paper, plastic, glass, and organic waste. Partner with local recycling facilities.
  Reduce Single-Use Plastics: Opt for reusable or biodegradable catering supplies, water refill stations instead of plastic bottles, and encourage attendees to bring their own reusable cups.
• Energy Efficiency
  Choose venues with energy-efficient lighting (LEDs) and HVAC systems
  Optimize lighting and AV equipment usage to minimize power consumption
  Consider events during daylight hours to reduce reliance on artificial lighting.
• Sustainable Sourcing & Catering:
  Source food and beverages locally to reduce transportation emissions and support local producers.
  Offer plant-based menu options, which generally have a lower carbon footprint.
  Work with caterers who prioritize sustainable sourcing and minimize food waste. Donate surplus edible food to local charities
• Eco-Friendly Transportation:
  Encourage attendees to use public transport, carpool, or choose accommodation close to the event venue
  For event staff and equipment, plan efficient transportation routes to minimize mileage.
  Offset carbon emissions from travel where feasible.
• Sustainable Materials & Decor:
  ○ Use recycled, recyclable, or reusable materials for booths, signage, and decor
  ○ Opt for digital displays over printed banners where possible
  ○ Rent decor items instead of purchasing new ones for single use
• Attendee Engagement & Education
  ○ Communicate your event's sustainability initiatives to attendees and encourage their participation.
  ○ Provide tips on how they can contribute to a greener event.

Technology plays a crucial role in enabling sustainable event practices:

• Event Management Software: Facilitates paperless registration, communication, and information dissemination.

• Virtual & Hybrid Event Platforms: Reduce the need for travel for some participants, thereby lowering the event's overall carbon footprint.

• AI & Data Analytics: Can help optimize resource allocation (e.g., catering, staffing) based on predicted attendance, reducing waste.

As Saudi Arabia hosts more international events, including Expo 2030 Riyadh, adherence to global sustainability standards in event management will become increasingly important. The trend towards "carbon-neutral event planning" is gaining momentum worldwide, and KSA is well-positioned to adopt and even lead in these practices within the region. Incorporating sustainability is no longer just a "nice-to-have" but an essential component of responsible and forward-thinking event management.

Conclusion:

The shift towards sustainable events in Saudi Arabia is a positive and necessary development, aligning perfectly with the environmental stewardship goals of Vision 2030. By embracing eco-friendly practices – from waste reduction and energy efficiency to sustainable sourcing and leveraging technology – event planners can significantly minimize their environmental impact while enhancing their brand reputation and appeal. As the Kingdom continues to grow as a global event hub, the commitment to sustainability will be a key differentiator, contributing to a greener, more responsible future for the industry and the nation. New Wave is committed to championing these green initiatives.