

Cutting-Edge VR & AR Experiences: Step into a New Reality
Elevate your events, brand activations, and marketing campaigns to an entirely new dimension with New Wave's breathtaking Virtual Reality (VR) and Augmented Reality (AR) solutions. In a world seeking deeper engagement and more memorable interactions, VR and AR offer unparalleled opportunities to captivate audiences, showcase products innovatively, create interactive learning environments, and tell your brand's story in a truly immersive way.

New Wave designs and deploys custom VR and AR experiences tailored to your specific objectives, ensuring they are not just technologically impressive but strategically effective. As Saudi Arabia embraces digital transformation under Vision 2030, these immersive technologies are becoming increasingly vital for businesses looking to make a lasting impact.
Impact Message

Our VR & AR Services Include:
Custom VR Experience Development
Virtual Tours: Transport attendees to new locations, showcase real estate developments, or offer behind-the-scenes access to your facilities. Product Simulations & Demonstrations: Allow users to interact with complex products or machinery in a safe and engaging virtual environment. Branded Games & Entertainment: Create fun, memorable VR games that align with your brand and event theme. Training & Educational Modules: Develop immersive VR training programs for impactful and effective learning experiences.
AR Activations for Events & Marketing
Interactive Trade Show Booths: Use AR to bring static displays to life, overlaying digital information, animations, or 3D models onto physical objects. AR-Enhanced Product Launches: Allow customers to visualize products in their own space or see additional features through their smart devices. AR in Print & Packaging: Transform traditional marketing materials into interactive experiences. Gamified AR Experiences: Engage attendees with location-based AR games or scavenger hunts.
Hardware Provision & Technical Support
We provide the latest VR and AR-compatible devices, along with on-site technical support to ensure seamless operation.
Integration into Physical & Hybrid Events
We expertly weave VR and AR elements into your event flow, creating dedicated zones or integrated experiences that complement the overall agenda.
Content Creation for VR/AR Platforms
Our creative team develops high-quality 3D models, animations, and interactive content optimized for VR and AR platforms.
Engagement & Impact Measurement
We help you define KPIs and implement methods to measure the engagement and effectiveness of your VR/AR activations, providing valuable data on user interaction and impact. Understanding these metrics is crucial for demonstrating ROI; for instance, AR experiences in retail have shown significant lifts in conversion rates and sales.



Technology Integration for Maximum Impact
New Wave utilizes the latest VR headsets, AR development platforms (like Unity or Unreal Engine), and content creation tools to build seamless, high-fidelity, and deeply engaging immersive experiences. Our team understands the critical design principles for VR and AR, such as user comfort (avoiding motion sickness in VR), intuitive interaction, and compelling storytelling, ensuring that every experience is both enjoyable and effective. We focus on creating experiences that are accessible and engaging even for those new to these technologies.
Illustrative Scenario
Imagine launching your latest luxury automotive model not just in a showroom, but by allowing potential buyers to take a thrilling VR test drive through the scenic landscapes of Saudi Arabia. Or, picture attendees at your trade show booth using tablets to see an AR overlay of your complex industrial machinery in full operation, exploring its internal components and features in interactive 3D. These are the kinds of transformative experiences New Wave designs and delivers, leaving a lasting impression long after the event concludes. Such innovative approaches can significantly increase dwell time and lead generation.
Immersive Brand Experiences
Custom-Tailored Solutions
Support for Digital Transformation
Step into the future of engagement with New Wave's VR and AR solutions. Contact us to explore how immersive technology can redefine your brand's presence in Saudi Arabia.