

Entertainment Event: Crafting Unforgettable Spectacles
Saudi Arabia's entertainment sector is experiencing an unprecedented boom, driven by the ambitious goals of Kingdom and the strategic initiatives of the General Entertainment Authority (GEA). This dynamic landscape has created a vibrant demand for world-class entertainment options, from electrifying concerts and immersive festivals to captivating live shows and cultural extravaganzas. New Wave stands at the forefront of this exciting evolution, specializing in the end-to-end organization of unforgettable entertainment events that captivate audiences, elevate brands, and contribute to the Kingdom's thriving cultural and economic landscape. We are architects of emotion, meticulously crafting every detail to ensure a seamless, impactful, and memorable experience for all attendees.

Our expertise spans the full spectrum of entertainment events, leveraging our deep understanding of local market dynamics, cultural nuances, and international production standards. We transform concepts into blazing spectacles, ensuring every sense is activated and every moment lingers long after the lights fade.
Impact Message

Our Comprehensive Entertainment Event Services Include:
Concept Development & Theming
We work closely with you to define the vision, theme, and unique selling proposition of your entertainment event, ensuring it resonates with your target audience and stands out in a competitive market. We aim to orchestrate a feeling, a spark, a moment, a memory.
Artist & Talent Management
From securing top-tier international performers and renowned local artists to managing their logistics, contracts, and on-site requirements, we ensure a star-studded lineup that aligns with your event's objectives.
Venue Sourcing & Management
Leveraging our extensive network, we identify and secure the perfect iconic settings for your event, whether it's a state-of-the-art arena like King Abdullah Sports City in Jeddah, an open-air festival ground, or a historic backdrop like Diriyah in Riyadh. We manage all venue logistics, ensuring optimal layout and flow.
Licensing & Regulatory Compliance
Navigating the regulatory landscape in Saudi Arabia is crucial. We manage all necessary permits and licenses from key authorities such as the General Entertainment Authority (GEA), Ministry of Culture, and Ministry of Sports, ensuring full compliance and smooth operations.
Full Production & Technical Excellence
Our in-house Production House delivers unparalleled technical execution, including cutting-edge audio-visual (AV) solutions, creative lighting design, custom staging, set design, and special effects that bring your creative vision to life.
Ticketing & Audience Management
We implement seamless ticketing solutions, access control, and crowd management strategies to ensure a safe, efficient, and enjoyable experience for large audiences.
Integrated Marketing & Promotion
Our marketing team develops comprehensive campaigns utilizing digital marketing (SEO, social media, email), influencer collaborations, and traditional media to maximize reach, drive attendance, and generate significant buzz for your event.
Security & Safety Protocols
We prioritize the safety and security of all attendees, artists, and staff, implementing robust security plans and emergency protocols in coordination with relevant authorities.
Post-Event Analysis & Reporting
We provide detailed reports on attendance, engagement metrics, media coverage, and audience feedback, leveraging data analytics to demonstrate ROI and inform future strategies.



Technology Integration for Enhanced Entertainment
New Wave harnesses the power of advanced technologies to elevate entertainment experiences:
- Immersive 360° Capture: Create dynamic, shareable 360° photo and video moments that allow attendees to relive the excitement and amplify social media buzz.
- Virtual Reality (VR) & Augmented Reality (AR): Offer interactive pre-show experiences, virtual tours of event zones, or AR overlays that enhance the physical environment, providing unique engagement opportunities.
- AI-Powered Personalization: Utilize AI for personalized recommendations for event activities, intelligent chatbots for attendee support, and data analysis to optimize event flow and content.
- Advanced AV & Interactive Technologies: Deploy state-of-the-art sound systems, LED screens, projection mapping, and interactive installations to create visually stunning and sonically rich environments
Contributing to Vibrant Society
Our work in entertainment event organization directly supports entertainment goal of creating a "Vibrant Society" by providing diverse entertainment options and enriching the quality of life for citizens and residents. By attracting international talent and showcasing local culture, we contribute to establishing Saudi Arabia as a premier global entertainment destination.
End-to-End Event Production Excellence
Empowering Technology-Driven Experiences
Local Expertise with Global Standards
Partner with New Wave to transform your entertainment vision into a legendary spectacle that resonates deeply and leaves a lasting legacy.