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New Wave Blog: Insights & Trends in Events and PR

Welcome to the New Wave Blog — your go-to place for simple, useful insights on event management, public relations, and event technology. Stay updated with the latest trends and ideas shaping the future in Saudi Arabia and Vision 2030.

2025-05-22

Riding the Tech Wave | AI, VR, AR in Saudi Events

Artificial Intelligence is rapidly moving from a buzzword to an indispensable asset in the Saudi event toolkit. Its capacity to...

2025-05-23

Saudi Vision 2030 and KSA’s Event Sector Boom: What It Means for Global Brands

Saudi Arabia's Vision 2030 is not just an economic blueprint; it's a catalyst for an unprecedented transformation across all sectors,...

2025-05-24

Beyond the Booth: Crafting Immersive & Shareable 360° Event Experiences in KSA

In an age saturated with digital content, capturing genuine attention and creating truly memorable event experiences requires innovation. Enter 360-degree...

2025-05-26

Expo 2030 Riyadh & Beyond: How Saudi Arabia is Preparing to Host the World – An Event Management Perspective

Saudi Arabia's successful bid to host Expo 2030 in Riyadh is a landmark achievement, symbolizing the Kingdom's ambitious global vision...

2025-05-28

The Future is Personalized: Leveraging AI and Big Data for Hyper-Targeted Event Marketing in KSA

In the bustling and increasingly sophisticated event market of Saudi Arabia, generic marketing messages no longer cut through the noise....

2025-05-30

PR Strategies for Showcasing Saudi Arabia's Success Stories

Saudi Arabia's Vision 2030 is a narrative of ambitious transformation, economic diversification, and cultural renaissance.1 Effectively communicating this evolving story...

2025-05-28

Eco-Friendly Practices for a Greener Future in Line with Vision 2030

As Saudi Arabia strides towards its Vision 2030 goals, sustainability has emerged as a critical pillar of national development, influencing...

2025-06-01

The Role of International Partnerships in Elevating Saudi Arabia's Event Technology Landscape

Saudi Arabia's event industry is on a trajectory of rapid growth and sophistication, driven by Vision 2030's ambition to establish...